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Enhanced user experience and website conversion rates by optimizing website search and recommendation systems.
Taiwantrade enhanced their website's search accuracy and recommendation systems using AWS OpenSearch and Personalize services, boosting the browsing experience and conversion rates.
Taiwantrade is a government-backed digital trading platform operated by Taiwan External Trade Development Council (TAITRA), functioning as the foremost marketplace connecting various international buyers with diverse Taiwanese suppliers. Specializing in online trade, it offers transaction services, business opportunities, and a robust supplier database. Through advanced one-on-one marketing, it streamlines international trade and integrates virtual and physical resources for online exhibitions, creating valuable business opportunities.
Taiwantrade implemented AWS OpenSearch and Personalize services to optimize its search engine and recommendation systems. This initiative was designed to better manage the platform's diverse trade data and, ultimately, enhance the user experience by delivering more relevant, personalized content.
The introduction of optimized search results and personalized content significantly improved the website's experience. It boosted conversion rates, enhancing the website's efficiency and benefiting both sides of Taiwan's trade.
